Coke is launching a social media campaign that will send three bloggers to 206 countries where Coke is sold. Why you may ask? Because the recession obviously isn't affecting them. Also because Coca Cola is all about spreading happiness. What better way than to pay bloggers to write 'happy' things about each country. I'm sure if I travelled the world for a year, all expenses and salary paid, I'd find happy things to blog about too.
Source Marketing Mag
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